Category: The Helm

Welcoming Suntex Marinas:

Welcoming Suntex Marinas:

CYBA’s Newest Gold Sponsor is Making Waves Across California

The California Yacht Brokers Association is thrilled to introduce our newest Gold Sponsor, Suntex Marinas. As yacht brokers, our success relies entirely on having top tier, reliable infrastructure to place our clients’ vessels. To help our members get to know the team behind a rapidly growing footprint in our local waters, we sat down with Hampus Idsater, Senior Investment Manager at Suntex Marinas, to discuss their operational philosophy, massive West Coast expansion, and new opportunities for collaboration with the CYBA brokerage community.

From Coast to Inland Waters: A Rapidly Expanding Footprint

Suntex Marinas is currently the largest specialized owner, operator, and developer of marinas in the United States, managing over 110 marinas and nearly 50,000 slips across 15+ states. While historically dominant in other regions, Suntex has turned its focus toward the Golden State.

In just three and a half years, Suntex has expanded its California portfolio from three lake-based properties to a massive 24 owned and operated marinas spanning from Northern California down to the Port of Los Angeles.

“The California boating market is incredibly diverse,” Idsater noted during our conversation. “Boating varies significantly by region—from the concentrated sailboat fleets in Ventura County to high-powered wakeboard boats in Lake Tahoe. We are building a portfolio that respects and accommodates those unique regional cultures.”

The Suntex California Portfolio at a Glance

To give our members a clear picture of where Suntex is investing, here is a breakdown of their current regional properties:

RegionMarina Properties
Northern & Central CATahoe Keys Marina (currently undergoing a full rebuild), Pleasure Cove Marina (Napa), Discovery Bay Marina (full-service with on-site dining), and four additional properties in the San Francisco Bay Area.
The SierrasLake Don Pedro Marina and Moccasin Point Marina.
Ventura CountyKinship Marina (recently acquired) and seven properties in Channel Islands Harbor—including Marina Emporium Landing, Bahia Marina, Peninsula Yacht Marina, and Vintage Marina.
Southern CaliforniaMarina del Rey Marina (309 slips with modern concrete/fiberglass docks acquired in March 2024), Peter’s Landing Marina (Hunting Beach – 325 slips), Treasure Island Marina, Portside Marina, and Cabrillo Way Marina at the Port of Los Angeles.

The “Suntex Experience”: Respecting Legacy While Investing Heavily

For many yacht brokers, corporate acquisitions of local marinas can trigger anxieties about changing cultures and staff turnover. However, Idsater emphasizes that Suntex operates under a wildly different philosophy.

Suntex leverages its massive financial stability acting as an all-cash buyer with no financing contingencies via institutional backing to execute seamless transitions. But once the ink dries on a deed, their priority turns to preservation.

  • Retaining Local Talent: Suntex prioritizes keeping the original marina staff on board, providing them with immense upward corporate mobility. In fact, 50% of Suntex’s regional vice presidents originally came from acquired properties.
  • Preserving Legacy: They intentionally maintain the historical names of the properties they buy, simply adding the tag “a Suntex experience” to indicate their standard of operational excellence.
  • Heavy Redevelopment: Suntex is vertically integrated, meaning they have their own in-house design, construction, and development teams. Members looking at Channel Islands Harbor can already see this in action, where Suntex is actively redeveloping three marinas (Bahia, Peninsula Yacht, and Vintage) to upgrade infrastructure for a harbor that sees up to one million visitors annually.

Advocacy, Leadership, and Shaking Hands with Brokers

Suntex isn’t just investing capital into California; they are investing leadership. A passionate sailor himself who loves navigating Marina del Rey, Santa Monica Bay, and the Channel Islands, Idsater walks the walk. He serves on the boards of the Marine Recreation Association (MRA) and the Marina del Rey Lessees Association. Furthermore, he was appointed by Governor Gavin Newsom and confirmed by the State Senate to serve on the California Boating and Waterways Commission, giving the maritime community a direct voice at the state level.

When asked about regional legislative hurdles such as federal approval delays surrounding live scans for broker licensing Idsater noted that while his current commission focus is at the state level, industry groups like the MRA and CYBA are exactly the forums needed to unite stakeholders and educate policymakers.

A Direct Invitation to CYBA Brokers

Most importantly for our membership, Suntex wants to build a transparent, collaborative bridge with yacht brokers. They understand that a broker’s ultimate goal is finding a safe, premium home for a client’s new vessel.

Suntex openly welcomes CYBA brokers to reach out directly through the Suntex website to discuss partnership opportunities, slip availability, and creative ways to collaborate.

What’s Next?

As our  Gold Sponsor, Suntex Marinas is showing a deep commitment to the health and future of the California boating industry. We look forward to working closely with them to ensure our members and their clients enjoy premier access to our state’s beautiful coastal and inland waterways.

The Anchor of Maritime Media:

The Anchor of Maritime Media:

Why ‘The Log’ Remains an Industry Standard for California Yacht Brokers.

In an era dominated by hyper-speed digital feeds and fleeting social media algorithms, finding a marketing pillar with true staying power is rare. For California’s maritime community, that pillar has a name: The Log.

For over 50 years, The Log has served as California’s premier boating and marine sports news source, establishing an ironclad reputation as a trusted voice on the water. Today, the California Yacht Brokers Association (CYBA) is proud to spotlight The Log not just as a foundational industry publication, but as a valued CYBA Bronze Sponsor dedicated to protecting the gold standard of our industry.

Proven by the Data: A Top 10 Advertising Powerhouse

We don’t just rely on tradition; we rely on facts. In our landmark digital assessment compiled in “The California Yacht Broker Survey for 2026”, we asked the state’s elite brokerage professionals exactly where they invest their marketing dollars to list and market their active inventory.

The results spoke volumes. Out of all the advertising vehicles available in the modern maritime landscape, The Log officially ranks as one of the Top 10 most utilized marketing platforms by California Yacht Brokers.

In a competitive market stretching from the pristine slips of San Diego up to the rugged northern coast, yacht brokers need their listings seen by serious, qualified buyers. The data proves that even in 2026, The Log delivers that exact audience.

Why The Log Continues to Set the Standard

So, how does a publication maintain its edge for over half a century? By evolving alongside the captains, brokers, and boaters it serves.

  • Hyper-Local Relevance: From local slips and harbor master updates to major legislative shifts in Sacramento, The Log provides the foundational news that keeps California boaters informed and safe.
  • Targeted Distribution: Print isn’t dead on the water. Walk down any dock, marina office, or yacht club from Newport Beach to Santa Barbara, and you will find The Log in the hands of active buyers and sellers.
  • Championing the Brokerage Community: As a CYBA Bronze Sponsor, The Log invests directly back into our community. They don’t just print the news—they actively support the legal protections, ethical standards, and continuing education that keep our industry secure.
  • The Sport Fishing section of The Log (fondly known as the “Fish Rap” department) serves as an essential hub for Southern California anglers and coastal communities. Since 1971, this dedicated space has offered a mix of seasonal updates, regional fishing reports (like local Dana Wharf catches) and crucial coverage of changing environmental policies, including El Niño conditions and marine protected area updates. 

Sailing Forward Together

A successful transaction requires the right tools, the right legal forms, and the right visibility. By aligning with CYBA and utilizing trusted, proven platforms like The Log, California’s brokerage community ensures they are operating at the absolute peak of professionalism.

We want to extend a massive thank you to The Log for their over 50 years of editorial excellence and their continued corporate sponsorship of the CYBA. Together, we are keeping the California maritime industry steady, secure, and moving forward.

Looking to maximize your inventory’s reach? Discover why the state’s top brokers rely on this industry icon. https://thelogclassifieds.com/ or visit them directly at thelog.com to catch up on the latest coastal news.

The Annual Dinner will be held at Sea.

The Annual Dinner will be held at Sea.

Set Sail for History: The 2027 CYBA Annual Dinner is Going to Sea!

Set Sail with The CYBA. Annual Dinner at Sea. Save the date and Join the CYBA for an unforgettable evening on the Royal Caribbean Serenade of the Seas cruise ship.

For decades, the California Yacht Brokers Association (CYBA) has anchored the maritime industry, protecting the gold standard of yacht transactions across the West Coast. But for our next landmark gathering, we are doing something that has never been done in the history of the association.

We are leaving dry land behind.

Save the Date: The 2027 CYBA Annual Dinner is officially heading to sea! We invite our CYBA members, and maritime affiliates to join us for an unforgettable three-day coastal cruise that blends world-class luxury with unparalleled industry connection.

The Voyage at a Glance

  • The Vessel: Royal Caribbean’s magnificent Serenade of the Seas
  • Departure Hub: San Diego, California
  • Sail Date: January 21, 2027
  • The Itinerary: A spectacular 3-night coastal cruise featuring an exclusive destination stop in Ensenada, Mexico.

What to Expect Aboard the Serenade of the Seas

This isn’t just a dinner; it’s a weekend-long celebration of the professionals who drive the California maritime industry forward. Prepare yourself for an unforgettable experience of elegance, oceanfront luxury, and elite networking:

  • 🥂 Sophisticated Dining & Premium Cocktails: Indulge in gourmet culinary creations and top-shelf pairings as we host our official annual meeting over the Pacific.
  • 🌅 Stunned Ocean Views at Sunset: Experience the ultimate backdrop for the maritime community—golden hour on the open ocean.
  • 🤝 Elite Industry Networking: Connect with top-tier brokers, principals, and affiliates from San Diego to the Pacific Northwest in a relaxed, luxurious setting.
  • 🍷 A Refined Celebration in Valle de Guadalupe: When we drop anchor in Mexico, join us for an exclusive excursion into the stunning Guadalupe Valley for a premium wine-tasting experience.

Exclusive Sponsorship Opportunities Now Open

An event of this magnitude offers unprecedented exposure for businesses looking to get in front of the West Coast’s leading maritime professionals. Align your brand with the industry’s gold standard by securing one of our premier sponsorship packages:

  • 🍇 Wine Tasting in Guadalupe Valley & Tour Sponsor
  • 🚢 Onboard Reception Sponsor
  • …and many more bespoke branding opportunities!

Coming Soon: Official Registration

We are currently finalizing the exclusive cruise details, cabin boarding packages, and special member pricing.

For now, block out January 21, 2027, on your calendar. This historic event will have limited capacity, and staterooms will be secured on a first-come, first-served basis. Official registration and booking information will be launching very soon.

Get ready to elevate your business connections and celebrate our industry in style. We can’t wait to set sail with you!

Want to secure a sponsorship before they open to the public? Position your brand at the forefront of the 2027 cruise and get early access to our corporate partnership packages. Contact Mark P. White for more information. markpwhite@cyba.info

The 2026 CYBA Membership Survey: Shaping the Future of the Maritime Gold Standard.

The 2026 CYBA Membership Survey: Shaping the Future of the Maritime Gold Standard.

As the champions of the California maritime industry, our goal is to constantly protect consumer transactions and equip our professional brokers and salespeople with the data they need to thrive.

Recently, we launched a first-of-its-kind digital assessment across our network. The data from 

The California Yacht Broker Survey for 2026  is officially in, representing responses from top-tier industry professionals.

The results reveal powerful shifts in how our coast-to-coast industry is evolving. Here is a breakdown of what we discovered and exactly what it means for your brokerage’s bottom line.

📊 Key Insight #1: CYBA Forms Stand Guard as the Legal Standard.

The Data: An overwhelming 71.9% of respondents exclusively utilize standard CYBA forms for their maritime transactions, with an additional 14.4% using them occasionally. Furthermore, 33.3% of respondents are leveraging YachtCloser to host their digital forms. Why It Matters: This solidifies CYBA contracts as the absolute legal and ethical “gold standard” for consumer protection in California. If you are among the handful not exclusively using CYBA forms, you are missing out on the strongest legal shield available for your transactions.

  • Why It Matters: This solidifies CYBA contracts as the absolute legal and ethical “gold standard” for consumer protection in California. If you are among the handful not exclusively using CYBA forms, you are missing out on the strongest legal shield available for your transactions.

🛡️ Key Insight #2: The Hybrid Brokerage is Here to Stay

  • The Data: 49.0% of respondents operate in a Hybrid working arrangement (mix of office and remote), while 24.2% work completely or largely remote. Only 26.8% work exclusively out of a physical storefront.
  • Why It Matters: Agility is the new standard. To secure clients from San Diego to the Bay Area, your agents must be digitally equipped to execute secure transactions seamlessly from the field or the home office.

📈 Key Insight #3: Local In-Water Shows and Targeted Marketing Move Boats

When it comes to putting eyes on your inventory, localized strategies are dominating major national campaigns.

  • The Value of Events: 73.9% of professionals cited Local In-Water Shows as the single highest-value outside event for their business, vastly outperforming major national boat shows (37.9%). 
  • Where the Digital Eyes Are: YachtWorld remains the dominant MLS listing tool (85.6% users), followed closely by Boats.com (55.6%) and personal Company Websites (49.0%). Off-platform, Facebook (81.7% users) and Instagram (58.2% users) are the primary social drivers for inventory visibility.

🚀 How CYBA is Responding to Help Your Business

You spoke, and we are already turning your survey answers into action items to defend and serve your business:

  1. An overwhelming 74.5% of members requested industry webinars. We are officially developing upcoming modules focused directly on your top requested topics: handling LLC boat ownership liabilities, navigating open-forum legal issues, and contract arbitration. 
  1. Bringing the Seminars to You: Regional, in-person maritime law seminars are coming. Based on demand, we are prioritizing tours across San Diego (56.2%) and Newport Beach/Dana Point (54.2%), followed by targeted events in the LA Basin and Northern California. 
  1. Bringing the Seminars to You: Regional, in-person maritime law seminars are coming. Based on demand, we are prioritizing tours across San Diego and Newport Beach/Dana Point, followed by targeted events in the LA Basin and Northern California.
  1. Wear the Gold Standard: Over half of you requested high-quality CYBA-branded apparel (jackets, vests, polos) and yacht decals to showcase your professional credentials to clients. Stay tuned for our upcoming gear drop!

The Bottom Line: Whether you are navigating deals from a remote desk or an in-water boat show, CYBA is working in Sacramento and across our coastal hubs to make sure a licensed California broker remains the safest, most trusted asset a boater can have.

Thank you to everyone who participated in this landmark survey and helped secure the future of our industry.

Proudly serving all boaters across California,

The California Yacht Broker’s Association

San Diego Headquarters | Statewide Protection

Capturing the Waves: Meet Shelby Mount, CYBA’s New Digital Correspondent.

Capturing the Waves: Meet Shelby Mount, CYBA’s New Digital Correspondent.

CYBA Digital Correspondent.
Mark P. White, Shelby Mount and Dean West.
The California Yacht Broker’s Association is thrilled to officially introduce our new Digital Correspondent, Shelby Mount!


If you’ve been following the CYBA on social media lately, you’ve undoubtedly seen Shelby’s high-energy, insightful coverage. A licensed yacht broker with Yacht Coast and a proud CYBA member, Shelby represents the exciting future of our industry. Not long ago, she was a newcomer navigating the complexities of the maritime business. Today, she is using her incredible knack for storytelling and social media to take thousands of followers and industry professionals along on her journey.

From Southern California to Venice Italy: Content Gone Viral
Shelby’s ability to connect with audiences has already reached international shores. Most recently, she brought her followers along to the San Diego International Boat Show, but it was her stunning, behind-the-scenes coverage of the Venice Boat Show in Italy that recently went viral.
By showcasing spectacular vessels and the unique culture of international yachting, Shelby is doing something vital for our community: she is successfully shepherding a younger audience into the world of yacht brokerage and introducing them to the value of the CYBA.

A Modern Partnership for a Digital Age
This exciting new chapter is the result of a fresh, cohesive partnership spearheaded by CYBA’s Media Director, Erin Alls of Every Media Productions. Recognizing the power of digital-first storytelling, Erin and the CYBA team have partnered with Shelby to elevate the association's online presence and bring real-time industry value straight to your feed.
The "Broker Tip of the Day"
Shelby has already been delivering incredible insights, most notably through her popular "Broker Tip of the Day" series.
In these segments, Shelby interviews fellow CYBA members, giving them a platform to share their expert knowledge and industry secrets. These collaborative featurettes are shared across Shelby’s personal handle, the official CYBA accounts, and the participating broker's pages—creating a massive win-win for networking, visibility, and education within our community.
Stay Connected
The CYBA is incredibly honored to have Shelby on board as she helps us bridge the gap between traditional brokerage expertise and the fast-paced digital world.
If you aren’t doing so already, make sure to follow us on Instagram at [@cyba.cayachtbrokerassociation] (and follow Shelby at [@YachtCoast] / [@ShelbyMount]) to stay tuned for exclusive updates, boat show highlights, and the next Broker Tip of the Day!