The California Yacht Broker’s Association is thrilled to officially introduce our new Digital Correspondent, Shelby Mount!
If you’ve been following the CYBA on social media lately, you’ve undoubtedly seen Shelby’s high-energy, insightful coverage. A licensed yacht broker with Yacht Coast and a proud CYBA member, Shelby represents the exciting future of our industry. Not long ago, she was a newcomer navigating the complexities of the maritime business. Today, she is using her incredible knack for storytelling and social media to take thousands of followers and industry professionals along on her journey.
From Southern California to Venice Italy: Content Gone Viral Shelby’s ability to connect with audiences has already reached international shores. Most recently, she brought her followers along to the San Diego International Boat Show, but it was her stunning, behind-the-scenes coverage of the Venice Boat Show in Italy that recently went viral. By showcasing spectacular vessels and the unique culture of international yachting, Shelby is doing something vital for our community: she is successfully shepherding a younger audience into the world of yacht brokerage and introducing them to the value of the CYBA.
A Modern Partnership for a Digital Age This exciting new chapter is the result of a fresh, cohesive partnership spearheaded by CYBA’s Media Director, Erin Alls of Every Media Productions. Recognizing the power of digital-first storytelling, Erin and the CYBA team have partnered with Shelby to elevate the association's online presence and bring real-time industry value straight to your feed. The "Broker Tip of the Day" Shelby has already been delivering incredible insights, most notably through her popular "Broker Tip of the Day" series. In these segments, Shelby interviews fellow CYBA members, giving them a platform to share their expert knowledge and industry secrets. These collaborative featurettes are shared across Shelby’s personal handle, the official CYBA accounts, and the participating broker's pages—creating a massive win-win for networking, visibility, and education within our community. Stay Connected The CYBA is incredibly honored to have Shelby on board as she helps us bridge the gap between traditional brokerage expertise and the fast-paced digital world. If you aren’t doing so already, make sure to follow us on Instagram at [@cyba.cayachtbrokerassociation] (and follow Shelby at [@YachtCoast] / [@ShelbyMount]) to stay tuned for exclusive updates, boat show highlights, and the next Broker Tip of the Day!
