Tag: Gold Sponsor

Welcoming Suntex Marinas:

Welcoming Suntex Marinas:

Welcoming Suntex Marinas: CYBA’s Newest Gold Sponsor is Making Waves Across California

The California Yacht Brokers Association is thrilled to introduce our newest Gold Sponsor Suntex Marinas. As yacht brokers, our success relies entirely on having top tier, reliable infrastructure at which to place our clients’ vessels. To help our members get to know the team behind a marina platform with a rapidly growing footprint in our local waters, we sat down with Hampus Idsater, Director of Investments at Suntex Marinas, to discuss their operational philosophy, massive West Coast expansion, and new opportunities for collaboration with the CYBA brokerage community.

From Coast to Inland Waters: A Rapidly Expanding Footprint

Suntex Marinas is currently the largest owner, operator, and developer of recreational marinas in the United States, operating over  100 marinas across 16 states. 

In just three and a half years, Suntex has expanded its California portfolio from three lake-based properties to a total of 25 owned and operated marinas spanning from Northern California down to Orange County.

“The California boating market is incredibly diverse,” Idsater noted during our conversation. “Boating varies significantly by region — from the concentrated sailboat fleets alongside powerboats in Ventura County to high-powered wakeboard boats in Lake Tahoe. We are building a portfolio that respects and accommodates those unique regional boating cultures while at the same time ensuring a consistent first-class customer experience at all of our marinas.”

The Suntex California Portfolio at a Glance

To give our members a clear picture of where Suntex is investing, here is a breakdown of their current regional properties:

RegionExamples of Suntex Marina Properties 
Northern & Central CATahoe Keys Marina (currently undergoing a major rebuild), Pleasure Cove Marina (Napa), Discovery Bay Marina (full-service with on-site dining), and four additional properties in the San Francisco Bay Area.
The SierrasLake Don Pedro Marina and Moccasin Point Marina.
Ventura CountyKinship Marina and seven properties in Channel Islands Harbor, including Marine Emporium Landing, Bahia Marina, Peninsula Yacht Marina, Channel Islands Harbor Marina, and Vintage Marina.
Southern CaliforniaMarina Del Rey Marina (309 slips with modern concrete/fiberglass docks), Peter’s Landing Marina in Huntington Beach (325 slips), and Cabrillo Way Marina at the Port of Los Angeles (managed by Suntex).

The “Suntex Experience”: Respecting Legacy While Investing Heavily

For many yacht brokers, corporate acquisitions of local marinas can trigger anxieties about changing cultures and staff turnover. However, Idsater emphasizes that Suntex operates under a wildly different philosophy.

Suntex leverages its financial stability, effectively acting as an all-cash buyer with no financing contingencies thanks to institutional backing, to execute seamless transitions. Once the ink dries on a deed, their priority turns to building on the existing strengths of the acquired marina:

  • Retaining Local Talent: Suntex prioritizes keeping the original marina staff on board, providing them with career opportunities as part of Suntex. In fact, approximately 50% of Suntex’s regional vice presidents originally came from acquired properties.
  • Preserving Legacy: They intentionally maintain the historical names of the properties they buy, simply adding the tag “a Suntex experience” to indicate their standard of operational excellence.
  • Heavy Redevelopment: Suntex is vertically integrated, meaning they have their own in-house design, construction, and development teams. Members visiting Channel Islands Harbor can already see this in action, where Suntex is actively redeveloping three marinas (Bahia Marina, Peninsula Yacht Marina, and Vintage Marina) to upgrade infrastructure for a harbor that sees up to one million visitors annually.

Advocacy, Leadership, and Shaking Hands with Brokers

Suntex isn’t just investing capital into California; they are investing leadership. A passionate boater himself who loves navigating Marina del Rey, Santa Monica Bay, and the Channel Islands, Idsater walks the walk. He serves on the Boards of the Marine Recreation Association (MRA) and the Marina del Rey Lessees Association. Furthermore, he was appointed by Governor Gavin Newsom and confirmed by the State Senate to serve on the California Boating and Waterways Commission.

When asked about legislative hurdles such as federal approval delays surrounding live scans for broker licensing, Idsater noted that industry groups like the MRA and CYBA are exactly the forums needed to bring together key stakeholders and educate policymakers.

A Direct Invitation to CYBA Brokers

Most importantly for our membership, Suntex wants to build a transparent, collaborative bridge with yacht brokers. They understand that a broker’s ultimate goal is finding a safe, premium home for a client’s new vessel.

Suntex openly welcomes CYBA brokers to reach out directly through the Suntex website and local marina offices to discuss partnership opportunities, slip availability, and creative ways to collaborate.

What’s Next?

As our newest Gold Sponsor, Suntex Marinas is showing a deep commitment to the health and future of the California boating industry. We look forward to working closely with them to ensure our members and their clients enjoy premier access to our state’s beautiful coastal and inland waterways.