Our community’s collective reach is one of the greatest benefits of belonging to the California Yacht Brokers Association. As digital networking becomes an increasingly vital part of brokerage success, we want to ensure every member knows how to get the maximum visibility for their listings while helping us maintain a clean, organized, and professional online presence.
To help clear up any confusion around our social media platforms, here is a quick guide on the difference between the Official CYBA Facebook Page and the CYBA Facebook Group, along with where your boat listings should be posted.
📢 Official CYBA Facebook Page: For Association Announcements & Public Outreach.
The official CYBA Facebook Page serves as the public face of our association. It is where prospective buyers, industry partners, regulatory bodies, and the general public come to learn about our mission, events, educational programs, and industry standards.
What goes here: Official association news, legislative updates, event announcements (like our Annual Dinner or educational seminars), and high-level industry updates.
Listing Policy:Please refrain from posting broker listings on the official CYBA Page. Keeping this page reserved for administrative and educational news maintains a consistent professional broadcast channel for the association as a whole.
🤝 CYBA Facebook Group: The Place to Post & Share Your Listings!
We built our dedicated Facebook Group specifically for peer-to-peer networking, active discussions, and listing exposure across our network. This interactive environment is designed for back-and-forth engagement among brokers, industry affiliates, and maritime professionals.
What goes here:Your boat listings! Price reductions, open houses, co-brokerage opportunities, industry questions, and member-to-member discussions.
Why use it: The Group format allows post interactions, comments, tag notifications, and direct messaging, making it far easier to collaborate with fellow CYBA brokers and move inventory faster.
Official news, public announcements, association updates
❌ No listings
CYBA Facebook Group
Member networking, co-brokerage, discussions, active inventory
YES — Post your listings here!
Start Sharing Today!
We strongly encourage all members to join the Facebook Group, post current inventory, and engage with colleagues throughout the state. Thank you for your cooperation in keeping our social channels organized, efficient, and valuable for everyone!
In complex commercial litigation, maritime transactions, and trade association defense, few legal practitioners possess the specialized expertise and strategic foresight of Christopher M. Brainard, Esq. As the principal of C.M. Brainard & Associates based in Southern California, Brainard has served as trusted counsel across business law, complex civil litigation, and maritime matters since 1998.
A central pillar of Brainard’s practice is his role as legal counsel for the California Yacht Brokers Association (CYBA)—an organization dedicated to maintaining ethical standards, consumer protection, and professional integrity in California’s marine sales industry. Through targeted procedural strategy, regulatory expertise, and a firm defense of ethical trade standards, Brainard has consistently shielded the association and its members from multi-million-dollar liabilities and high-stakes legal challenges.
A Shield for the CYBA: The Ya Mon Expeditions v. IYBA, et al. Defense
The value of C. M. Brainard’s counsel was demonstrated in the high-stakes antitrust litigation, Ya Mon Expeditions, LLC v. International Yacht Brokers Association, Inc., et al.
Following sweeping class-action litigation that disrupted the residential real estate market, plaintiffs attempted to draw parallel claims against the recreational boating industry. The class action targeted regional trade associations—including the CYBA—alleging price-fixing, antitrust violations, and anti-competitive practices related to broker commissions and co-brokerage protocols.
Brainard’s legal strategy directly countered these claims:
Demonstrating Ethical Integrity: Brainard established that the CYBA’s standard forms, rules, and Code of Ethics were designed to foster consumer protection, transaction transparency, and professional licensing compliance—not to inflate or fix commissions.
Early Procedural Defenses: Following an initial dismissal of the original complaint by U.S. District Court Judge K. Michael Moore, plaintiffs were required to re-evaluate their arguments.
Complete Exclusion from Amended Lawsuit: Recognizing the strength of the defense mounted on behalf of the CYBA, the plaintiffs completely omitted the California Yacht Brokers Association from their amended class-action complaint.
This total omission marked a decisive victory. It validated the legal structure of California’s yacht brokerage community, saved the association from prolonged trial expenditures, and allowed the CYBA to refocus its resources on member education, standardized agreements, and regulatory advocacy.
Comprehensive Advocacy for the Boating and Marine Sector
The defense in Ya Mon Expeditions is part of a broader track record of advocacy for the CYBA and the recreational boating industry at large. Brainard’s work for the marine trade association spans several key operational and legal areas:
Regulatory & Administrative Defense: Representing the association and its members in navigating complex regulatory environments, commercial docking agreements, state tax rules (CDTFA), and licensing compliance enforced by state agencies.
Standardized Contracting & Forms: Continually refining and defending the standardized listing and purchase agreements used throughout California, ensuring they withstand scrutiny under maritime contract law.
Public Advocacy & Industry Protection: Serving as a key legal voice during legislative proposals, industry updates, and public forums to protect brokerage practices against overreach or misapplied statutory claims.
About C. M. Brainard & Associates
Founded by Christopher M. Brainard, C.M. Brainard & Associates is a premier California litigation and advisory firm with offices serving Los Angeles, Orange County and the broader state. The firm specializes in:
Maritime & Yacht Law: Private sales, Coast Guard documentation, maritime liens, title dispute resolution, and vessel financing structures.
Complex Civil & Federal Litigation: Early procedural dismissals, Motions for Summary Judgment, and trial-level defense in state and federal courts.
Business Counsel & Estate Planning: Transactional structuring, liability mitigation, and legacy planning for business owners and high-net-worth individuals.
For yacht brokers, vessel owners and trade organizations navigating regulatory shifts or litigious environments, C. M. Brainard remains a steadfast legal champion ensuring that legitimate commercial standards and industry integrity remain protected under the law.
The deal pairs two California institutions, each with more than 50 years of history serving the boating community. CYBA leadership says the priority is preserving The Log’s editorial integrity, while investing in the paper’s digital growth and expanding its reach statewide.
For more than half a century, The Log has been a familiar name along California’s waterfront. Since its founding in 1971, the publication has chronicled the people, businesses, boats, marinas, races, fishing communities, regulations and issues that shape life on the state’s waterways.
Now, one of California’s best-known boating publications is entering a new chapter. The California Yacht Brokers Association (CYBA) has acquired The Log, taking on responsibility for preserving and growing a publication that has developed a distinct identity and a loyal readership.
The move traces back to Dave Abrams, owner and publisher of The Log through the Maritime Institute, who approached CYBA seeking a long-term succession strategy for the paper. According to Dean West, CYBA’s Board President, Abrams “expressed his desire to identify and secure a succession strategy for one of his most iconic and beloved publications, The Log,” and concluded that an established, respected association like CYBA would be a fitting steward for its future.
For CYBA, the decision is about more than acquiring a newspaper. It is about preserving an important source of independent information for California’s boating community while giving The Log new opportunities to reach readers in an increasingly digital media environment.
“The Log isn’t changing its core mission, it is gaining a stronger foundation,” said Mark P. White, CYBA’s executive director. “CYBA’s acquisition represents a firm commitment to preserving California’s premier boating publication for generations to come.”
Dean West, Dave Abrams and Mark P. White
Editorial Independence at the Center
Perhaps the most important question surrounding the acquisition is also the simplest: Will The Log remain an independent editorial voice now that its owner is an organization representing yacht brokers?
Both Mark P. White and CYBA President Dean West emphasized that editorial autonomy will be fundamental to the publication’s future.
White said CYBA intends to establish “clear operational independence” between the association’s administrative leadership and The Log’s editorial team.
“The Log has served as California’s maritime journal of record for decades because readers rely on its objective news, regulatory reporting and community coverage,” White said. “CYBA is committed to maintaining complete editorial independence for The Log’s journalism.”
He added that news reporting, harbor coverage and policy analysis will remain impartial and separate from broker advocacy or commercial interests.
For West, that credibility is one of The Log’s most valuable assets. “Their trust and integrity, along with their readership, has been built due to the solid efforts, great reporting and intellectual integrity that The Log and its employees have demonstrated for years.”
From Southern California to the Entire State
One of CYBA’s most ambitious goals is expanding The Log’s reach beyond its traditional Southern California base.
Dean West said he wants Northern California boaters to have the same access to the publication that Southern California readers have enjoyed for decades.
“My hopes are that CYBA members will recognize and appreciate that this Board is doing everything we can to provide our members with the tools they need for prosperity and longevity,” West said. “As pertains to The Log’s readers, we intend to broaden the distribution of The Log and to give Northern California boaters and interested readers the same access to this great publication that Southern California has had.”
The editorial expansion is also expected to be statewide. According to Dean West, future coverage will place greater emphasis on regulatory and legislative developments, market trends, boat sales, new products, marketing, access to California’s waterways and opportunities for more communities to participate in recreational boating.
The goal is not to abandon the subjects that made The Log successful, but to broaden them.
Sailing and sailboat racing will remain important parts of the publication, as will FishRap, its long-running recreational fishing section. At the same time, CYBA envisions coverage of the entire boating experience, from buying and selling a boat to maintaining it, preserving it and finding new ways to get on the water.
A Digital Future
The biggest transformation may occur beyond the printed page. Mark P. White identified digital expansion as “a central pillar” of CYBA’s forward strategy for The Log.
Plans include improving the website and mobile experience, expanding searchable digital archives, developing targeted newsletters and creating new multimedia programming.
Among the possibilities are weekly email briefings focused on breaking coastal news, regulatory alerts and marina and harbor updates, as well as video features, expert interviews and a dedicated maritime podcast.
The strategy reflects a simple reality: the way people consume news has changed.
The Log’s challenge, and opportunity, is to preserve the authority and depth of a traditional publication while becoming more accessible to younger and more digitally oriented audiences.
The objective is not simply to put more content online. It is to create new ways for readers to interact with the publication and for advertisers and marine businesses to connect with the boating community.
A Broader Role in the Boating Community
Under CYBA, The Log is also expected to expand its role as a source of education, covering maritime regulations, environmental issues, boat ownership and access to California’s waterways. The vision aligns with CYBA’s more than 50-year commitment to professionalism, ethics and best practices in the yacht brokerage industry.
Together, the organizations bring complementary strengths: The Log informs the boating public, while CYBA promotes higher professional standards across the industry.
Preserving What Works
The success of the acquisition may ultimately depend on finding the right balance between preservation and change.
The Log has survived more than 50 years because it has remained relevant to a specific community while evolving with that community. CYBA now wants to accelerate that evolution without sacrificing the characteristics that made the publication valuable in the first place.
Mark P. White’s message to longtime readers and advertisers is straightforward.
“Longtime readers can expect the same trusted marine coverage, harbor news and local boating features they depend on,” he said. “Advertisers and partners will benefit from enhanced digital reach, greater community engagement and expanded value across both print and digital platforms.”
For The Log, the future is about using the credibility earned over 50 years as the foundation for what comes next. And, as Mark P. White put it: “We look forward to steering The Log into an exciting next chapter together.”
This is a very special CYBA News, as we are announcing one of the most significant actions in our history: the acquisition of the iconic Log newspaper.
It is with great pride and a sense of honor that the CYBA is able to cement this deal and offer this West Coast treasure to our membership. Anyone involved in recreational boating in California, especially in Southern California, has grown up with The Log and has come to rely on this publication for news, calendars, fishing and sailing reports, a classified marketplace, and, of course, broker and dealer advertising.
It is important to consider that, as a CYBA member, you too are now an owner and steward of this wonderful publication. With your support and readership, The Log will continue to flourish as it informs, entertains, and enlightens the California waterfront community. Watch for upcoming developments and opportunities as the CYBA and The Log join forces and grow together!
Also in this issue is news of the recent election of Mark Gibbons, owner of 50 North Yacht Sales, as our newest CYBA Board member. We are so fortunate to have someone with Mark’s skill, intelligence, and experience on our Board. If you see yourself, or someone you respect and admire, as a beneficial addition to the CYBA Board, please reach out to me or Executive Director Mark White.
Lastly, we all owe a huge debt of gratitude to our CYBA Legal Counsel, Chris Brainard, and to the CYBA members and sponsors and, most importantly, to the contributors to our CYBA Legacy Fund—who enabled the CYBA to defend ourselves against the misguided Ya Mon v. International Yacht Brokers Association lawsuit.
As you will read in this issue, we have been dropped from the lawsuit, potentially saving every California broker and brokerage from obscene amounts of clawed-back commissions going back years. The entire California brokerage community benefited from our efforts. So, thank you for your membership. And if you know or deal with salespersons and brokers who are not members of the CYBA, I strongly urge you to encourage them to join the CYBA.
The industry will face other attacks, most assuredly and having an organization such as the CYBA to speak for the community at large can often spell the difference between winning and losing.
As always, I encourage you to be active in your CYBA. There’s more going on right now than ever before in our 50-year history, and transformational changes are coming to the benefit of all members. Your voice, support, and involvement not only help, but matter!
In Remembrance: Honoring Jerry Wayne Hall (1945–2026)
It is with heavy hearts that we share the news of the passing of Jerry Wayne Hall, a beloved, multi-decade member of our association. Jerry passed away peacefully on June 23 with his wife, Lydia Raynoha Hall, by his side after a courageous 13-year battle with cancer.
Known affectionately as a true local legend, Jerry epitomized San Diego’s boating community with his warmth, wit, style, and generosity.
A Life Driven by Passion and Precision
Born in Blytheville, Arkansas, on May 8, 1945—a day globally celebrated as Victory in Europe Day—Jerry spent his early childhood in Arkansas and Tennessee before his family relocated to San Diego. He brought with him a lifelong love of mechanics and speed.
The Racer: In his youth, Jerry competed as a professional motorcycle racer. Even after a career-ending crash, his love for two wheels never faded, and he spent decades touring across the U.S. and Europe on his prized 1992 Harley-Davidson FX.
The Craftsman: Jerry’s talent for mechanics transitioned into custom auto body design in downtown San Diego, where he crafted custom cars. His exceptional work earned him the “Man of the Year” honor from San Diego’s chapter of the California Autobody Association in the 1980s.
Setting Sail in Yacht Brokerage
When his body shop location was acquired to build Petco Park, Jerry turned his talents to the water. After gaining experience with several brokerages—including Mason Yachts—he founded J.W. Hall Yacht & Ship Brokerage in 2009. For 17 years, Jerry managed, serviced, and sold vessels while building deep connections across the industry.
“I know you have been fighting a hell of a battle and throughout you’ve done it all with class and dignity. You’ve been such a wonderful addition to this industry… I’ve always admired your steadfast participation and support.” — Dean A. West, CYBA President.
Jerry was a staple at every forum, industry gathering, and holiday celebration, almost always recognized by his iconic, extensive hat collection.
Jerry is survived by his wife and life partner, Lydia, as well as a vast network of colleagues and friends who will deeply miss his steadfast presence on the water. The family will hold a private service. We invite our members to keep Lydia and Jerry’s loved ones in their thoughts as we remember a true icon of our community.
As the California Yacht Brokers Association proudly celebrates 50 + years of setting higher standards (1975–2025), we are excited to expand our community with the addition of our newest professionals joining us this August.
Associate Salesperson Membership
David Brotherton – NAOS Yachts
Robert Lovejoy – South Coast Yachts
Kevin Bohannon – Galati Yacht Sales
Pete McCormick – Jeff Brown Yachts
Affiliate Membership
Elizabeth McPhall – Galati Yacht Sales
Christy Kempski – Galati Yacht Sales
Please join us in giving a warm welcome to all of our new members as we continue driving excellence and integrity throughout the California yacht brokerage industry.
Jeff Merrill, CPYB, is well known to CYBA members as a long-serving Board of Directors member and President of our association in 2015 and 2016.
Jeff is one of the few California brokers who is also a CPYB (Certified Professional Yacht Broker), and he has spent the last five years as a volunteer on the national governing board for CPYB, known as the CAC (Certificate Advisory Council). The CPYB program is managed by YBAA (Yacht Broker Association of America), which just held its annual YBAAU Yacht Broker University at the Herreshoff Museum in Bristol, Rhode Island.
As the yacht brokerage business changes and evolves, traveling is becoming more common, and networking with other brokers is now even more important.
Jeff, along with 80 other brokers, attended and enjoyed the various presentations, similar in spirit to the CYBA legal seminar, but covering many different topics, including ABYC standards, a market report, a yacht designer panel, and an overview of how AI is changing our business.
At the end of the program, the final portion recognized two individuals for their leadership and commitment to the brokerage world.
Don Finkle, CPYB, of RCR Yachts in New York, was presented the Vin Petrella Award for Excellence, and Jeff Merrill, CPYB, was presented a special Dedicated Service Award for his contributions.
On behalf of the CYBA, we want to congratulate Jeff for his individual award, for keeping our association front of mind among his peers, and for his overall body of work. Jeff is a dedicated yacht broker and a successful professional, and the CYBA is pleased to share this recognition with our members.
The California Yacht Broker’s Association is thrilled to officially introduce our new Digital Correspondent, Shelby Mount!
If you’ve been following the CYBA on social media lately, you’ve undoubtedly seen Shelby’s high-energy, insightful coverage. A licensed yacht broker withYacht Coast and a proud CYBA member, Shelby represents the exciting future of our industry. Not long ago, she was a newcomer navigating the complexities of the maritime business. Today, she is using her incredible knack for storytelling and social media to take thousands of followers and industry professionals along on her journey.
From Southern California to Venice Italy: Content Gone Viral
Shelby’s ability to connect with audiences has already reached international shores. Most recently, she brought her followers along to the San Diego International Boat Show, but it was her stunning, behind-the-scenes coverage of the Venice Boat Show in Italy that recently went viral.
By showcasing spectacular vessels and the unique culture of international yachting, Shelby is doing something vital for our community: she is successfully shepherding a younger audience into the world of yacht brokerage and introducing them to the value of the CYBA.
A Modern Partnership for a Digital Age
This exciting new chapter is the result of a fresh, cohesive partnership spearheaded by CYBA’s Media Director, Erin Alls of Every Media Productions. Recognizing the power of digital-first storytelling, Erin and the CYBA team have partnered with Shelby to elevate the association’s online presence and bring real-time industry value straight to your feed.
The “Broker Tip of the Day”
Shelby has already been delivering incredible insights, most notably through her popular “Broker Tip of the Day” series.
In these segments, Shelby interviews fellow CYBA members, giving them a platform to share their expert knowledge and industry secrets. These collaborative featurettes are shared across Shelby’s personal handle, the official CYBA accounts, and the participating broker’s pages—creating a massive win-win for networking, visibility, and education within our community.
Stay Connected
The CYBA is incredibly honored to have Shelby on board as she helps us bridge the gap between traditional brokerage expertise and the fast-paced digital world.
If you aren’t doing so already, make sure to follow us on Instagram at [@cyba.cayachtbrokerassociation] (and follow Shelby at [@YachtCoast] / [@ShelbyMount]) to stay tuned for exclusive updates, boat show highlights, and the next Broker Tip of the Day!
The West Coast boating community is only as strong as the professionals who guide it. For over 50 years, the California Yacht Brokers Association (CYBA) has been the gold standard for ethics, professionalism, and consumer protection on the water.
This June, we are thrilled to welcome a fresh wave of talent, expertise, and passion to our ranks. From seasoned professionals achieving Master Broker status to rising stars in yacht sales and critical shoreside marine support, please join us in giving a warm welcome to the newest members of the CYBA family!
⚓ Master Broker Membership
Achieving Master Broker status reflects an exceptional level of experience, a flawless reputation, and a deep dedication to the CYBA Code of Ethics. These individuals represent the pinnacle of professionalism on the docks.
Ethan Hirschfeld – Sausalito Yacht Group
Johne Bohne – Pacific Yacht Partners
⛵ Associate Salesperson Membership
The future of yachting rests in the hands of dedicated sales professionals. These new associate members are hitting the ground running with some of the most respected brokerages on the West Coast.
Leanne McNally – Pacific Yacht Partners
Michael T. Coleman – Seattle Yachts
Jeff Howard – Infinity Yacht Sales
Robert Lovejoy – South Coast Yachts
🏢 Affiliate Membership
A smooth day on the water requires a massive ecosystem of support beyond just buying and selling boats. Our affiliate members provide the vital infrastructure and services that keep our clients safe, happy, and tied up securely.
Cameron Gamble – Suntex Marinas
Jacobus Stofberg – West Coast Yacht Support
Why CYBA Membership Matters
When a broker or marine professional displays the CYBA logo, it isn’t just decoration. It signals to the boating public that they are working with someone who is bonded, licensed (where required), and committed to strict ethical standards and mandatory dispute resolution.
To our newest members: thank you for committing to elevate the standards of our industry. We look forward to working alongside you on the docks, at the boat shows, and out on the water.
Are you a maritime professional looking to elevate your career and join a network of elite West Coast brokers? Visit our membership page to learn more about the benefits of joining the CYBA.
