The Story of GEO: Growth, Expansion, and Outreach
By Leilani Wales, Chairwoman, CYBA GEO
Origins of GEO
In 2019, during a simple lunch conversation with Dean West and Peter Zaleski, an idea emerged that would evolve far beyond its initial vision. We discussed the future of the California Yacht Brokers Association (CYBA) and explored ways to make it more inclusive, more connected, and more representative of the marine industry.
From that discussion, GEO – Growth, Expansion, and Outreach – was born.
When I was asked to serve as GEO’s inaugural Chairwoman, I felt both honored and deeply motivated. My goal was simple but ambitious: to open the doors of CYBA to everyone who contributes to our industry – divers, surveyors, mechanics, brokers, and the dedicated administrative professionals who keep operations running smoothly. We are one community, united by our shared passion for the water and the vital roles we each play.
The Mission Behind GEO
GEO was created to build meaningful bridges – connecting CYBA with local communities, youth organizations, and underrepresented voices eager to participate in recreational boating.
Our mission focuses on three core objectives:
- Growth: Encourage diversity and welcome new members into CYBA.
- Expansion: Extend outreach to women, youth, and minorities seeking opportunities within the marine industry.
- Outreach: Engage local communities through education, mentorship, and charitable involvement.
GEO is rooted in inclusion, opportunity, and the power of authentic connection – and these values remain its foundation today.
The GEO MeetUp: Building Industry Camaraderie
One of GEO’s earliest and most impactful initiatives was the CYBA Marine Industry MeetUP, a quarterly networking event designed to foster relationships among yacht brokers, business owners, vendors, and industry associates.
Held on the second Wednesday of each quarter at rotating local restaurants, the MeetUp offered an informal and welcoming environment where professionals could connect, share insights, and finally put faces to familiar names.
In a fast-paced industry, these gatherings reinforced the importance of camaraderie. As Leilani often noted, “Sometimes we don’t know who’s on the other end of the phone.” The MeetUps created genuine relationships – and the enthusiasm was contagious.
Although paused during the COVID-19 pandemic, the MeetUp series set a lasting precedent for people-centered engagement within CYBA.
The Women of the Waterfront Award
Honoring the Women Who Keep Our Industry Afloat
From GEO’s mission grew an initiative close to my heart – the Women of the Waterfront Award. This award honors and celebrates the women whose dedication, skill, and leadership sustain and strengthen the boating industry.
For too long, the women contributing behind the scenes, in offices, engine rooms, and dockside roles, often went unrecognized. This award was created to change that.
“We see you. We value you. And you belong here.”
About the Award
How It Began
The Women of the Waterfront Award was established to recognize excellence, leadership, and community spirit among women in the marine industry. It highlights those who inspire progress and elevate professionalism throughout the maritime community.
Criteria for Selection
Award recipients are chosen based on their contributions to the yachting community, mentorship of others, industry involvement, and commitment to ethical and professional standards. Nominees must:
- Be CYBA members, affiliate members, or CYBA administrative members in good standing.
- Be actively engaged in boating or sailing activities at the local, regional, or national level.
- Exemplify the professionalism, integrity, and ethical conduct associated with CYBA.
- Actively promote CYBA and allied marine organizations to advance consumer awareness and industry growth.
Nomination Process
Nominations are submitted annually by CYBA members. Each nomination includes a short biography, a summary of achievements, and a statement describing how the nominee embodies the spirit of the award.
Past Honorees
2023 – Bernadine Trusso, Dona Jenkins Maritime Documentation Service
Recognized for her accuracy, integrity, and professionalism in vessel documentation, supporting brokers and owners throughout California.
2024 – Kathy Ford, Reliable Documentation pictured with Chairperson Leilani Wales
Honored for her leadership, mentorship, and unwavering dedication to excellence within the boating community.
The Award and Ceremony
Each awardee represents the strength, resilience, and grace of women on the waterfront.
A symbol of elegance and strength, the award reflects the enduring spirit of women in the marine industry.
Presented annually at the CYBA Dinner, the Women of the Waterfront Award ceremony is a moment of pride and unity—celebrating inclusion, appreciation, and excellence across the marine community. It is more than an award; it is a tribute to the women who keep our industry innovative, strong, and inclusive.
Looking Ahead
Today, GEO continues to grow as a vital voice for collaboration and inclusion within CYBA. Alongside dedicated colleagues, I am working to expand the digital presence of the Women of the Waterfront Award—sharing stories, photographs, and the rich history behind each honoree.
This is more than recognition; it is a movement—one that honors those who have shaped our industry and inspires the next generation to follow in their wake. The best way to honor each recipient is to share her story, celebrate her journey, and let her inspire others to make waves of their own.
Join the Movement
Be part of our mission to expand and strengthen the CYBA community. Learn more about GEO initiatives, membership opportunities, and future nominations for the Women of the Waterfront Award.
“Together, we are stronger – and through GEO, our waters are wide open for everyone.”
Leilani Wales, CYBA GEO Chairwoman
leilani@aglyachtsales.com, 1-360-621-4682